Currently, the official website boasts that its users have published over 20 million games on the platform. These games are not formally developed by Roblox Corporation, but by users of the platform. On Roblox, the fun doesn’t just come from playing games, it also comes from making games. What makes Roblox different from anything else in the games industry - including a storefront like Steam - is that all the games are made by its users. In this sense, it is more similar to PC platform Steam than it is to any online children’s game. Roblox is not a game, it is a place where people play games made by other developers. Roblox is an online platform and storefront where users go to play games. But maybe you don’t know why Roblox has gained mainstream hype in 2021. Google searches for Roblox stock have skyrocketed in March, and even celebrities like Reese Witherspoon are making jokes about it. Major outlets like The Wall Street Journal, The New York Times, and CNN are all suddenly writing about this thing called Roblox. kids under age 16 played Roblox in 2020, yet many people still don’t know what Roblox is.īut now, the world has been set aflame with Roblox fever. Roblox has faced criticism regarding the financial exploitation of creators, many of which are children, as well as insufficient content moderation within its virtual worlds, making them unsafe for a large part of its user base.Here’s a fun statistic: Over half of U.S. Additionally, while ranking among the leading gaming companies in terms of user awareness, Roblox lags behind its cohorts in terms of brand popularity. However, the gaming company’s stock performance declined massively in 2022 due to slowing business growth after the COVID-induced boom, as well as other economic factors such as inflation and foreign currency exchange.ĭespite being one of the first companies on the market and already boasting a major audience and robust digital ecosystem, Roblox trails its competitors when it comes to metaverse brand preference. Roblox is generally seen as one of the first movers in the metaverse market and its stock surged at the end of 2021 when the metaverse hype reached the mainstream. dollars, ahead of gaming industry heavyweights Ubisoft and Take-Two Entertainment. The IPO created headlines as the company’s stock closed at a first-day market cap of 38.26 billion U.S. Roblox parent company Roblox Corporation filed to go public in November 2020 and started trading on March 10, 2021. Gaming is regarded as one of the industry sectors that consumers are most interested in engaging in the metaverse. ![]() At the end of that year, there were approximately 4.2 million developers and creators who earned Robux on the Roblox platform, out of which only 11 thousand were qualified for and registered in the developer exchange program which allowed them to convert their Earned Robux to real money. dollars on developer and creator payout in 2022. Additionally, Roblox spent more than 623 million U.S. Infrastructure, as well as product research and development spending, account for about 70 percent of all operating expenses of the company. ![]() The company generates almost all its revenue through the sales of virtual currency, Robux, which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform. ![]() dollars, with an annual net loss of 930 million U.S. In 2022, the annual revenue of Roblox Corporation amounted to 2.23 billion U.S. The most popular Roblox games of all time based on plays include pet adoption game Adopt Me!, city exploration Brookhaven, and obstacle course Tower of Hell, having each generated over 20 billion lifetime plays. Gamers accumulated over 12.8 billion hours worth of global user engagement with Roblox experiences in the most recently reported quarter. Roblox has become a popular digital hangout platform for young gamers.Īs of the fourth quarter of 2022, there were approximately 58.8 million daily active users of Roblox games worldwide. With this target audience, the platform also makes a point to address parents and highlights the ways in which it ensures that Roblox is a safe online environment for children, especially as gaming usage and screen time increased during the global coronavirus pandemic. However, the platform’s player base is getting older and currently, over half of Roblox's user base was 13 years or above. The creative possibilities of the user-generated games on the Roblox platform are appealing to many gamers, especially children and young teenagers. Roblox users are highly engaged and (mostly) young audiences
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